
Production and history
How we make a bed frame, and how the range grew
We draw the headboard first, then the room, and that habit has grown into a range of 304 pieces across 12 departments.
We started with a wall that looked empty above a mattress, and drew a panel tall enough to reach it. That first headboard made the whole room feel steadier. We kept drawing taller ones because a wall that stops halfway up reads unfinished to us, and a bed that does not answer the wall is just a platform. The wingback shape came next, and that shape still anchors more than half the upholstered frames we make.
What began as a single panel now runs from 49.2″ to 65″ depending on the frame. The highest headboards dominate a room the way a fireplace does. They are the wrong choice for a low ceiling or a window that cuts the wall short, and we say so. A bed should settle the space, not shout at it. Every frame in the range starts from that same question: what does this wall need to feel whole.
We draw the headboard first, not the frame. The height on the page comes from a proportion to the wall, not a catalog number. Then we make the first sample and sit against it. The angle you lean at changes on the third cup of coffee, so we shift the tilt.
If a rail meets a knee when you sit on the edge, we lower it. The tufting pattern stays, but the foam behind it gets softer or firmer after we feel it under a shoulder blade. A headboard that reads well at 65″ can feel too upright, and one at 49.2″ can leave you without a place to rest your head.
We change the drawing after every first sit. The frame ships when the sample feels right, not when the drawing looks finished.
We sit on every fabric sample for an hour under a lamp. A velvet can look rich in a flat photograph but show every fingerprint after ten minutes of reading. Linen that photographs crisp turns into a crumpled map the second you settle against it. Boucle hides a lot on camera, so we test it against denim and for heat build-up. Corduroy and faux fur get the same hour. The light reveals what a lens forgives.
Not every sample makes it. What stays in our range is the fabric you can nap on, lean into, and live with. Right now we keep 49 velvet beds, 19 linen, 3 boucle, 12 corduroy, and 11 faux fur. Numbers shift, but the test never changes.
We started with beds because a headboard defines a room. Then someone asked us to draw a sofa that sleeps like a bed and a recliner that rocks a newborn. The drawings looked familiar: a tall back, a quiet frame, a place where fabric meets a hand. But the rules changed.
A sleeper sofa has to hold a mattress and a person who is not yet asleep. A nursery rocker has to move without waking the baby, and it has to keep moving for months. We sat in every sample, same as with a bed. The cloud sectional went through the same sketches as a wingback headboard: proportions to the wall, not to the cushion. We don't make living room pieces that are just living room pieces. We make them for nights when the sofa is the bed.
We built the yard department last. For years we drew beds, sofas, recliner frames. Then we stepped outside. The first thing we learned was that a gazebo is a sail. The carton has to cross a lawn, not a polished floor. So we designed for the wind first and the photograph second.
Our 13 cedar structures move with the weather. Wood breathes across a season. We plan for that. Our biggest piece spans 800 sq ft, and it stands because we thought about storms, not just sunsets. That discipline changed how we draw everything. Now we sketch a headboard the same way we sketch a pergola frame: for the room it will live in, not just the picture it makes.





































